The E-Commerce Merchandise Manager will be responsible for developing and executing site merchandising and content strategies to drive sales, support the product buy, and drive the Alex and Ani brand message across all channels.
Essential Duties and Responsibilities
* Develop and execute site merchandising strategies based on digital product / collection buy in's to drive revenue * Pull, interpret and react to site KPI's to define opportunities in marketing, navigation and sequencing to achieve performance goals * Manage online inventory levels and sell through to ensure we have the stock to do the projected planned volume * Oversee product set up and product life cycles * Manage 3rd party for all product photography and in-house for editorial requests for marketing needs * Collaborate with Planning, Stores and Legal on managing product pricing, promotion and markdown cadence and own communication to the Digital Team Leads * Monitor website to ensure that all available product is active on the site and appropriately listed * Evaluate product placement and SKU productivity based on analytics to maximize sales * Manage top and poor performing landing pages / categories and recommend strategies to improve the customer experience * Partner with E-Commerce Content Manager to maintenance integrity and the boost conversion of top onsite search terms * Develop and plan the visual merchandising across digital channels - Email, paid marketing, social and onsite campaigns and collaborate with Analytics to measure the effectiveness and improve future performance * Lead product hindsight and assortment requests to Merchants and Planners seasonally * Identify assortment and campaign opportunities by keeping up with industry trends and competitive landscape * Identify and reduce internal process or system inefficiencies * Lead E-Commerce Merchandise Coordinators
* This position requires limited travel; 0-25%
Qualifications and Requirements
* 5 years of related merchandising experience * BA/BS degree in related field * Manager experience required * Magento experience preferred * Adobe / Google Analytics experience preferred * Microsoft Excel experience required * Strong time management with ability to prioritize tasks to meet objectives * Detail oriented * Exceptional collaboration and communication skills * Innovation ideas and initiative to follow through * Analytical abilities in regard to web performance and user experience * Hands on approach and willingness to adapt as needed
This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.